Transit Agencies Target Lost Riders With Reward Programs
by Jen Longley
Jul 08, 2019

Public transit agencies, who are seeing ridership decline in the age of ride hailing, are turning to a private sector tactic to try and win back lost riders. Wired provides a deep dive into the loyalty and rewards programs transit agencies, including BART and Caltrain, are employing to win back riders and help stem the tide of rising car emissions.