Prop C: Sliding Into Victory
by Jen Longley
Nov 08, 2018

How did Prop C secure its most prominent financial backer? Local Upper Haight business owner and Prop C booster Christin Evans dinged Salesforce Chief Marc Benioff for a comment on Twitter, and then slid into his DM’s for a conversation about homelessness in San Francisco. At the end of that exchange, Benioff was on board with Prop C. The rest is history.