Benioff Comes Out Strong For Prop C
by Alexandra Cannarella
Oct 09, 2018

Salesforce CEO Marc Benioff told The Chronicle Monday that he and his company will give a collective $1 million — $500,000 from himself, $500,000 from Salesforce — to the Yes on Prop. C campaign and then spend about $1 million or more on his own advertising campaign supporting the proposition.

The ads are expected to roll out over radio, television, print and digital media sometime next week, and include at least one pitch by a celebrity as well as pictures humanizing homeless people and their needs. “I’m excited about Prop. C,” Benioff said. “It’s exciting because it’s a program we can get going now.”

Opponents of the measure include Mayor London Breed, who has come out publicly against Prop C, saying there are more cost effective ways to fight the homelessness problem. The Coalition on Homelessness says the measure will pass even without support from the Mayor, adding that Reps. Nancy Pelosi and Jackie Speier have already endorsed.